Back on topic. So what does AB InBev do to get this back? It is not like Bud Light, Bud, Busch, Michelob, or any of the other brands are exceptional products with no alternatives.
Bud Light suffers ‘staggering’ 17% sales plunge amid Dylan Mulvaney controversy
Bud Light has suffered a “staggering” sales hit following the beer brand’s controversial marketing tie-up with transgender influencer Dylan Mulvaney — with the latest data showing an alarming 17% drop, according to an industry research firm.
The latest sales data from NielsenIQ and Bump Williams Consulting shows that Bud Light sales fell 17% in dollars, while volume dropped a whopping 21% in the week ended April 15.
That’s sharply ahead of the 6% drop in sales dollars and 11% drop in volume that Bud Light had suffered during the week ended April 8 — the seven days that immediately followed the April 1 launch of the controversial Mulvaney campaign on social media.
“These numbers are staggering,” according to an April 23 report from Insights Express, a beer-focused newsletter. “Right now this is an extremely difficult scenario for Anheuser Busch, the Bud Light brand and for AB distributors.”
https://nypost.com/2023/04/24/bud-light-sales-plunge-17-amid-dylan-mulvaney-controversy/