Bud Light Rebate [merged threads]

[Nature Boy 2.0 8,370]

4 minutes ago, Crazy Cat said:

I don't recall them running low on original Coke..... I guess they "anticipated" the backlash.

It did get scarce at one time. People were buying it by the buggy load. I personally think it was a designed marketing ploy

[TBoneTX 45,244]

Satan Miraculously Turns Water Into Bud Light

 

JERSEY SHORE, NJ — With a wedding hanging in the balance after running out of booze, Satan stepped up to miraculously turn water into Bud Light.  [...]

 

https://babylonbee.com/news/satan-miraculously-turns-water-into-bud-light

[Boiler 45,441]

https://www.cnbc.com/2023/07/27/bud-light-maker-anheuser-busch-announces-layoffs.html

 

Dylan Mulvaney celebrates ‘day 500′ of trans journey with heartfelt message to younger self.

 

https://www.nydailynews.com/snyde/ny-dylan-mulvaney-transitioning-tiktok-anniversary-20230727-apetyw73e5fnbcfr27i4hg3cue-story.html

[TBoneTX 45,244]

Distributors Have Given Up on Bud Light Ever Recovering From Dylan Mulvaney Debacle

 

https://pjmedia.com/news-and-politics/matt-margolis/2023/07/31/distributors-have-given-up-on-bud-light-ever-recovering-from-dylan-mulvaney-debacle-n1714865

[TBoneTX 45,244]

Bud Light's plan to win back customers is a no-brainer

 

[...] Talk about slow learners.  [...]

 

https://hotair.com/karen-townsend/2023/08/03/bud-lights-plan-to-win-back-customers-is-a-no-brainer-n569019

[TBoneTX 45,244]

Anheuser-Busch Smacked With More Devastating News About Losses From Bud Light Boycott

 

[...] the numbers show that Anheuser-Busch has taken a huge hit in the second quarter, losing a whopping $390 million.  [...]

 

https://redstate.com/nick-arama/2023/08/03/anheuser-busch-smacked-with-more-devastating-news-about-losses-from-bud-light-boycott-n786959

[Dashinka 24,478]

3 hours ago, TBoneTX said:

Anheuser-Busch Smacked With More Devastating News About Losses From Bud Light Boycott

 

[...] the numbers show that Anheuser-Busch has taken a huge hit in the second quarter, losing a whopping $390 million.  [...]

 

https://redstate.com/nick-arama/2023/08/03/anheuser-busch-smacked-with-more-devastating-news-about-losses-from-bud-light-boycott-n786959

This whole ordeal will definitely become a case study in business schools as to how to blow up a brand.

Edited August 4, 2023 by Dashinka

[TBoneTX 45,244]

20 hours ago, Dashinka said:

This whole ordeal will definitely become a case study in business schools as to how to blow up a brand.

True.  Or, it can be summed up in one sentence:   Avoid insulting your customer base.

[TBoneTX 45,244]

Skid row: Anheuser-Busch now selling off craft brands

 

https://hotair.com/tree-hugging-sister/2023/08/08/skid-row-anheuser-busch-now-selling-off-craft-brands-n569930

[TBoneTX 45,244]

Budweiser Gets Humiliated at Sturgis Motorcycle Rally

 

https://townhall.com/tipsheet/leahbarkoukis/2023/08/15/sturgis-bud-light-n2627017

[TBoneTX 45,244]

'We'll Make That Brand Great Again':  A-B Heir Offers to Buy Back Bud Light, Other Brands

 

[...] Anheuser-Busch heir Bill Busch offered to buy back the company that bears his family name, if A-B InBev wants to — or is willing to — sell it.  [...]

 

https://www.redstate.com/mike_miller/2023/08/16/make-that-brand-great-again-a-b-heir-offers-to-buy-back-bud-light-other-bud-brands-n2162701

[TBoneTX 45,244]

To Shed 'Gay Beer' Image, Bud Light Partners With Sport Where Sweaty Men In Underwear Hug For 25 Minutes

 

[...] "This will totally fix things," said Bud Light marketing executive John Tenta.  "We want to regain the market share we had when we were known as the go-to beverage for rugged, masculine consumers.  That's why we're slapping our name and logo on a sport where men wear tiny shorts and [...]

 

https://babylonbee.com/news/to-shed-gay-beer-image-bud-light-partners-with-sport-where-sweaty-men-in-underwear-hug-for-25-minutes

[TBoneTX 45,244]

Even if Bud Light continues to repent, will this change your mind?  Change the public's mind?  Discuss, please.

~~~~~~~~~~~~~~~~~~~~~~~

Bud Light smartly tapped Shane Gillis for ads — the latest brand doing post-DEI damage control

 

After a disastrous partnership with trans influencer Dylan Mulvaney that reportedly cost the brand over $1 billion in lost sales last year, Bud Light has returned to its roots.

The inch toward redemption started with a 2024 Super Bowl commercial featuring Peyton Manning and Post Malone.  This week, Bud Light released a new ad starring comedian Shane Gillis — and it's a full-on embrace of the brand's fratty, frivolous ethos that, for decades, turned its ads into pop culture touchstones.

 

And Dilly Dilly to that.

If 2023 was peak woke, 2024 will be known as the year that DEI died — with corporations finally admitting it's all a shakedown by lefty activists.

 

Recently, companies like Harley-Davidson, Ford, John Deere and Lowe's have all reversed course on DEI, thanks in large part to the work of people like Robby Starbuck calling them out.

 

And now we get "The Dean's Office," in which Gillis plays a college football coach standing behind a dean, who is trying to extract an admission of plagiarism from a star player.  In exchange for the stud athlete's confession, the dean presents him with a bucket of ice-cold Bud Lights.  Instead, the coaxing works on Coach Gillis (his jacket reads Coach Herb), a professor and the dean himself, who start singing like canaries.  [...]

 

https://nypost.com/2024/08/29/opinion/bud-lite-smartly-tapped-shane-gillis-for-ads-the-latest-brand-doing-post-dei-damage-control/

[TBoneTX 45,244]

Coors Announces It's Ditching Everything DEI and Woke After Threatened With Exposure

 

[...] Nobody wants to become the next Bud Light.

Coors is the latest in the line of corporations slamming it in reverse after the one-man crusade being waged by Robby Starbuck turned its sights on the beer distribution company.  [...]

 

https://redstate.com/brandon_morse/2024/09/03/coors-announces-its-ditching-everything-dei-and-woke-after-threatened-with-exposure-n2178875