Website Question

[onwa 6]

My husband is starting his own business. I made a website through Yahoo Site Builder. I am trying to add keywords and such so that it comes up fairly soon in seraches--at least location specific searches or our name, which is very unique. Nothing works. Am I missing something here? I am not that website saavy so any tips and advice will probably be helpful!

Thanks.

[JoeMama 0]

You have to wait until the search engines have you listed. You may have to go their websites and add your site first though.

[onwa 6]

THanks for the reply. I will check into adding my name to the search engine list.

[KHURRAM SERAJ 0]

All you need to do is go to:

http://www.cebn.com/metatags.htm

Then type in a word that describes your industry. The

CEBN Global Keywords Search Engine will go through the

entire database, find the exact search strings as they

were originally typed in, and show you the ranking of

that search query against the 100,000. This is a great

place to get the kind of keywords that will pull people

in. You will even find common spelling mistakes here

too. Add them to your Meta tags.

3.The next few paragraphs will give you what you need

to know to build your Meta Tags. If you are not

comfortable with editing your Web Pages, then someone

will have to do it for you.

A) Title your pages incorporating important keywords.

Don't leave the title blank. Many Search Engines

consider the title more important than anything else.

Instead of saying: "Welcome to my Website", say

something like: "Collectible books: Rare, Precious, and

Antique Books for Sale".

That way, if somebody types in "Collectible Books" or

"Rare Books" or "Antique Books" or "Antique Books for

Sale", your Web Page will definitely be relevant and

will be a major contender for that coveted first page

of hits on a Search Engine.

B) Add 2 more Meta tags: Include one for a description

of your site, and one for keywords. Some of the biggest

search engines are penalizing for descriptions and

keyword tags that are too long, or contain too many

repeats of the same word.

To check your "Meta Tags" to see if they are properly

optimized without breaking the rules, go to "Meta

Medic"

http://www.northernwebs.com/set/setsimjr.html

When you get there, scroll to the bottom of the page.

All you have to do is type in your Web Page address

into the form they have, and it will generate a report

on your Meta tags. You will learn if your tags are too

big, or if you repeat them too many times. It even

contains error checking for some of the more common

errors.

C) Now, weave your keywords artfully into the text of

your Web Page. Make a list of keywords before you write

your content and use them as often as you reasonably

can. Use the most important ones at the top of your

page.

Here is how to avoid a few mistakes that will make all

of this good work irrelevant and get you banned from

the Search Engines.

Do not use the following "tricks". Search Engines are

getting smarter faster.

A) White on white text (or text that is the same color

as the background.) No one looking at your site can see

it (unless they highlight a suspiciously large blank

area of your Web Page and find it). That's considered

spam and will get your site banned on some search

engines.

B) Repeating keywords over and over in your Meta-Tags.

Search Engines now know to look for it, and will drop

the relevancy of your site accordingly.

C) Repeating the title of your Web Page a few times in

the code. It is quickly coming to light that it is

another "cheat".

The search engines are rapidly evolving, with enormous

amounts of cash flowing in. They are constantly

upgrading the sophistication and intelligence of their

software. Soon, they will be smart enough to know all

of the loop holes. So, I would advise you not to use

them.

REGISTERING WITH THE SEARCH ENGINES

I've long been an advocate of manually registering your

Website with the search engines. So, I had developed a

fairly simple procedure that ended up giving me tens of

thousands of visitors every month throughout my

Website.

But "Dumptruck"

http://www.trafficstudio.com/dumptruck/about.htm

is an automated program I trust. That's because it

actually saves a copy of the search engines' acceptance

so that you can confirm your site was actually received

by the search engine.

It submits multiple pages of your Website at the same

time to all the top search engines. You can even

customize it by adding extra search engines that you

want your site to be added to.

On that topic, you know when you see those ads that

say they will submit your site to hundreds of search

engines? I wouldn't. Firstly there are only a very few

search engines that are responsible for the vast

majority of traffic. (They are included with

Dumptruck). Secondly, hundreds of those "Search

Engines" are really only "Free For All" links pages.

When you submit to them they start spamming you.

You can expect to receive at least 1 email spam from

every one of those pages. If you submit to hundreds,

get ready for a ton of spam.

Anyway, back to Dumptruck:

All you do once you download it, is paste or type

multiple url's (the actual addresses of your separate

Web pages) into the window, and click the button.

Pour a coffee while it does it's thing. You will have

been added to the top search engines.

It's shareware, which means you can use it for free. If

you like it, simply register it and pay the $15 dollars

to support a company who is doing it right.

Now, before you go tearing across cyberspace to get

this program and start submitting your site, let me

tell you why you should have a little training on power

tools.

A) If you have not optimized your Web pages for the

search engines using meta tags your submission will not

bring you much traffic.

B) You can't start submitting your site every day just

because you have a power tool that will. Search engines

can be like angry hornets if you do that and quietly

ban you.

C) It doesn't do Yahoo. No automated submission service

does.

You can get a great step-by-step tutorial on how to

build massive traffic to your site in Ken Evoys'

"Traffic Building" manual that comes with his marketing

course.

He walks you through some excellent ways to get listed

with Yahoo, how to generate the most powerful Meta

Tags, and more. It's actually an entire 800 page manual

on how to turn your Website into a cash machine. It

really is worth the paltry $17. You can download it

right now, and be up to speed before you finish

optimizing your Website.

http://cebn.sitesell.com

If you are not familiar with his manual, I've done an

extensive write-up here:

http://www.cebn.com/popupreview.htm

If you have followed the advice in this article, you

can easily find out how the major search engines rank

your Website against other web sites that are like

yours. It may be a few weeks before the majority will

have you indexed. Just go here:

http://www.cebn.com/position/position.cgi

This tool will tell you if your site comes up in the

top Search Engines as well as what keywords your site

can be found with.

Good luck!

[Captain Ewok 1,871]

Read: http://searchenginewatch.com/showPage.html?page=2167931

Also make sure to have contextually descriptive text on your pages and in the page titles.

[onwa 6]

Wow! That sounds really helpful and should keep me busy for the rest of the night...or the rest of the week! Thanks so much for the time you took in your reply.

[KHURRAM SERAJ 0]

I do this for a living so no problem and have fun

[JoeMama 0]

All you need to do is go to:

http://www.cebn.com/metatags.htm

Then type in a word that describes your industry. The

CEBN Global Keywords Search Engine will go through the

entire database, find the exact search strings as they

were originally typed in, and show you the ranking of

that search query against the 100,000. This is a great

place to get the kind of keywords that will pull people

in. You will even find common spelling mistakes here

too. Add them to your Meta tags.

3.The next few paragraphs will give you what you need

to know to build your Meta Tags. If you are not

comfortable with editing your Web Pages, then someone

will have to do it for you.

A) Title your pages incorporating important keywords.

Don't leave the title blank. Many Search Engines

consider the title more important than anything else.

Instead of saying: "Welcome to my Website", say

something like: "Collectible books: Rare, Precious, and

Antique Books for Sale".

That way, if somebody types in "Collectible Books" or

"Rare Books" or "Antique Books" or "Antique Books for

Sale", your Web Page will definitely be relevant and

will be a major contender for that coveted first page

of hits on a Search Engine.

B) Add 2 more Meta tags: Include one for a description

of your site, and one for keywords. Some of the biggest

search engines are penalizing for descriptions and

keyword tags that are too long, or contain too many

repeats of the same word.

To check your "Meta Tags" to see if they are properly

optimized without breaking the rules, go to "Meta

Medic"

http://www.northernwebs.com/set/setsimjr.html

When you get there, scroll to the bottom of the page.

All you have to do is type in your Web Page address

into the form they have, and it will generate a report

on your Meta tags. You will learn if your tags are too

big, or if you repeat them too many times. It even

contains error checking for some of the more common

errors.

C) Now, weave your keywords artfully into the text of

your Web Page. Make a list of keywords before you write

your content and use them as often as you reasonably

can. Use the most important ones at the top of your

page.

Here is how to avoid a few mistakes that will make all

of this good work irrelevant and get you banned from

the Search Engines.

Do not use the following "tricks". Search Engines are

getting smarter faster.

A) White on white text (or text that is the same color

as the background.) No one looking at your site can see

it (unless they highlight a suspiciously large blank

area of your Web Page and find it). That's considered

spam and will get your site banned on some search

engines.

B) Repeating keywords over and over in your Meta-Tags.

Search Engines now know to look for it, and will drop

the relevancy of your site accordingly.

C) Repeating the title of your Web Page a few times in

the code. It is quickly coming to light that it is

another "cheat".

The search engines are rapidly evolving, with enormous

amounts of cash flowing in. They are constantly

upgrading the sophistication and intelligence of their

software. Soon, they will be smart enough to know all

of the loop holes. So, I would advise you not to use

them.

REGISTERING WITH THE SEARCH ENGINES

I've long been an advocate of manually registering your

Website with the search engines. So, I had developed a

fairly simple procedure that ended up giving me tens of

thousands of visitors every month throughout my

Website.

But "Dumptruck"

http://www.trafficstudio.com/dumptruck/about.htm

is an automated program I trust. That's because it

actually saves a copy of the search engines' acceptance

so that you can confirm your site was actually received

by the search engine.

It submits multiple pages of your Website at the same

time to all the top search engines. You can even

customize it by adding extra search engines that you

want your site to be added to.

On that topic, you know when you see those ads that

say they will submit your site to hundreds of search

engines? I wouldn't. Firstly there are only a very few

search engines that are responsible for the vast

majority of traffic. (They are included with

Dumptruck). Secondly, hundreds of those "Search

Engines" are really only "Free For All" links pages.

When you submit to them they start spamming you.

You can expect to receive at least 1 email spam from

every one of those pages. If you submit to hundreds,

get ready for a ton of spam.

Anyway, back to Dumptruck:

All you do once you download it, is paste or type

multiple url's (the actual addresses of your separate

Web pages) into the window, and click the button.

Pour a coffee while it does it's thing. You will have

been added to the top search engines.

It's shareware, which means you can use it for free. If

you like it, simply register it and pay the $15 dollars

to support a company who is doing it right.

Now, before you go tearing across cyberspace to get

this program and start submitting your site, let me

tell you why you should have a little training on power

tools.

A) If you have not optimized your Web pages for the

search engines using meta tags your submission will not

bring you much traffic.

B) You can't start submitting your site every day just

because you have a power tool that will. Search engines

can be like angry hornets if you do that and quietly

ban you.

C) It doesn't do Yahoo. No automated submission service

does.

You can get a great step-by-step tutorial on how to

build massive traffic to your site in Ken Evoys'

"Traffic Building" manual that comes with his marketing

course.

He walks you through some excellent ways to get listed

with Yahoo, how to generate the most powerful Meta

Tags, and more. It's actually an entire 800 page manual

on how to turn your Website into a cash machine. It

really is worth the paltry $17. You can download it

right now, and be up to speed before you finish

optimizing your Website.

http://cebn.sitesell.com

If you are not familiar with his manual, I've done an

extensive write-up here:

http://www.cebn.com/popupreview.htm

If you have followed the advice in this article, you

can easily find out how the major search engines rank

your Website against other web sites that are like

yours. It may be a few weeks before the majority will

have you indexed. Just go here:

http://www.cebn.com/position/position.cgi

This tool will tell you if your site comes up in the

top Search Engines as well as what keywords your site

can be found with.

Good luck!

I don't think I got all of this. Can you repeat it again? But in more detail. I want to be thorough!

[Dan J 277]

Your talking about what is called search engine optimization or SEO.

Its very important to web businesses, especially small ones. But its also the most misunderstood thing about website marketing. Everyone has their own rules about what works, but what works for one site, may not work at all or as well for another site. Doing the wrong things can get you delisted from search engines.

Basically, all search engines have some type of algorithm that determines the importance of a page for a particular search. The more important, the higher its shown in the result set. The caveat, is that no search engine discloses what they take into account or even how their ranking works. Every company is different, and its always changing.

Most of all the website searches come from 3 search engines. Google, Yahoo and MSN. Their market share is pretty much in that order. There are other search engines, but they make up a very tiny amount of searches. If your site is new, it will take time for Google or any of the other search engines to find and index your site. It could take anywhere from weeks to months. To see if Google has your site, search "site:domain.com" without the quotes and your domain for domain.com.

The best thing you can do is research what you can do to improve your site. There are alot of "experts" that will sell you their services, while some of them can help, others are no more than snake oil salesmen. Alot of improvements you can do on your own if you take the time to read and learn.