'Meth: We're On It': South Dakota's anti-drug campaign draws laughs from social media

[Ban Hammer 13,337]

South Dakota's governor announced a new anti-meth campaign Monday, but the wording of the slogan designed to stop the rise of the drug's use has residents confused -- and social media is having a field day. 

 

Gov. Kristi Noem's campaign included television advertising, billboards, posters and a  website. 

 

The slogan? "Meth. We're On It," the Argus Leader of Sioux Falls reported.

 

"I do not think it means what they think it means," one person tweeted.

 

That was the gentlest rebuke. Many on social media wondered if the intended phrase was something like, "Meth. We're On Top Of It."

 

The campaign's motto features the phrase, "Meth. We're on it," over an outline of South Dakota, with people of different ages, genders and races repeating the phrase, the Argus Leader reported.

 

more at https://www.fox23.com/news/trending-now/-i-m-on-meth-south-dakota-s-anti-drug-campaign-draws-laughs-from-social-media/1009953855?fbclid=IwAR1eWGZn4JDrAcculobR6BeQcCaxPplaboQpJV84foGzZI42DLIPAKCC23k

[Burnt Reynolds 5,058]

It's good for trying to destigmatize drugs. The less stigmatized it is, the more open people are, the more they can get an education about it, the more they can actively seek help, rather than rot in shame privately while being a public burden anyways.

 

But, the people that were sourced to concoct this marketing campaign were likely some new grads or urban edgelord agency who doesn't know much about marketing in practice, least of all states like South Dakota, and dealing with a matter like this which requires a more measured approach.

[luckytxn 2,264]

1 hour ago, Ban Hammer said:

South Dakota's governor announced a new anti-meth campaign Monday, but the wording of the slogan designed to stop the rise of the drug's use has residents confused -- and social media is having a field day. 

 

Gov. Kristi Noem's campaign included television advertising, billboards, posters and a  website. 

 

The slogan? "Meth. We're On It," the Argus Leader of Sioux Falls reported.

 

"I do not think it means what they think it means," one person tweeted.

 

That was the gentlest rebuke. Many on social media wondered if the intended phrase was something like, "Meth. We're On Top Of It."

 

The campaign's motto features the phrase, "Meth. We're on it," over an outline of South Dakota, with people of different ages, genders and races repeating the phrase, the Argus Leader reported.

 

more at https://www.fox23.com/news/trending-now/-i-m-on-meth-south-dakota-s-anti-drug-campaign-draws-laughs-from-social-media/1009953855?fbclid=IwAR1eWGZn4JDrAcculobR6BeQcCaxPplaboQpJV84foGzZI42DLIPAKCC23k

I have been up there many times and can vouch that it does not surprise me how clueless they are.

[Nature Boy 2.0 8,370]

I came of age in the late 70s early 80s. I can honestly say I have never seen Meth

[Ban Hammer 13,337]

2 hours ago, Nature Boy 2.0 said:

I came of age in the late 70s early 80s. I can honestly say I have never seen Meth

that's meth'ed up.

[Nature Boy 2.0 8,370]

4 minutes ago, Ban Hammer said:

that's meth'ed up.

Did tbone hack your account?

[laylalex 7,284]

Really interesting long piece on how the campaign came about. https://www.keloland.com/keloland-com-original/behind-the-scenes-of-the-meth-were-on-it-campaign-and-how-it-got-approved/

 

And no, it's not from a bunch of urban edgelords. Personally, I like to look into the background of things before judging them but that's just me.  

[Voice of Reason 10,298]

4 hours ago, Ban Hammer said:

that's meth'ed up.

That's what Mike Tyson said!

[TBoneTX 45,288]

10 hours ago, Nature Boy 2.0 said:

Did tbone hack your account?

No, but Cat T-B. just hacked a gigantic hairball.