Self-driving cars are 'significant growth opportunity' for alcoholic beverages, Morgan Stanley says

[Dashinka 24,831]

Who would have guessed?  

 

Tae Kim | @firstadopter

Published 23 Hours Ago  | Updated 21 Hours Ago

 

There are more ways to trade the autonomous driving trend than you might think, according to a top Wall Street firm.

Morgan Stanley shared its out-of-the-box ideas and analysis on the potential implications of self-driving cars to other consumer industries Thursday.

"Shared and autonomous vehicles could expand the total addressable market of alcoholic beverages while reducing the incidence of traffic fatalities and accidents," analyst Adam Jonas wrote in a report to clients entitled "Shared autonomous mobility: The solution to drinking and driving?"

Self-driving car "technology could help address the mutual exclusivity of drinking and driving in a way that can significantly enhance the growth rate of the alcohol market and on-trade sales at restaurants ... [It is a] significant growth opportunity for alcoholic beverage firms, particularly on-trade, premium and beer," he added.

 

https://www.cnbc.com/2017/09/07/self-driving-significant-growth-opportunity-for-alcohol-morgan-stanley.html

[Amica Nostra 4,803]

8 minutes ago, Bill & Katya said:

Who would have guessed?  

 

Tae Kim | @firstadopter

Published 23 Hours Ago  | Updated 21 Hours Ago

 

There are more ways to trade the autonomous driving trend than you might think, according to a top Wall Street firm.

Morgan Stanley shared its out-of-the-box ideas and analysis on the potential implications of self-driving cars to other consumer industries Thursday.

"Shared and autonomous vehicles could expand the total addressable market of alcoholic beverages while reducing the incidence of traffic fatalities and accidents," analyst Adam Jonas wrote in a report to clients entitled "Shared autonomous mobility: The solution to drinking and driving?"

Self-driving car "technology could help address the mutual exclusivity of drinking and driving in a way that can significantly enhance the growth rate of the alcohol market and on-trade sales at restaurants ... [It is a] significant growth opportunity for alcoholic beverage firms, particularly on-trade, premium and beer," he added.

 

https://www.cnbc.com/2017/09/07/self-driving-significant-growth-opportunity-for-alcohol-morgan-stanley.html

Now I can drink on the way to work

[Boiler 46,173]

I play Squash and I can rember years ago being told that the Breathalyser killed of Squash at the highest level.

[TBoneTX 46,190]

This might throw DWI/DUI laws into chaos:  is one truly driving a self-driving car, or merely sitting in the driver's seat?

Defense attorneys would argue the latter.

Not sure that municipalities, counties, or states would want to surrender this lucrative revenue without a fight.

[Dashinka 24,831]

2 hours ago, TBoneTX said:

This might throw DWI/DUI laws into chaos:  is one truly driving a self-driving car, or merely sitting in the driver's seat?

Defense attorneys would argue the latter.

Not sure that municipalities, counties, or states would want to surrender this lucrative revenue without a fight.

If it is a level 4 or 5 self driving car, do you even need to sit in the driver's seat?  In reality, this is really no different than taxis or Uber/Lyft,if you use those services for a night out, you avoid any issues with a DUI.

[Amica Nostra 4,803]

8 hours ago, TBoneTX said:

This might throw DWI/DUI laws into chaos:  is one truly driving a self-driving car, or merely sitting in the driver's seat?

Defense attorneys would argue the latter.

Not sure that municipalities, counties, or states would want to surrender this lucrative revenue without a fight.

Autonomous cars (and semi trucks) are coming. The house just passed a bill that paves the states to not be able to restrict these vehicles from being on the road. This is going to create some short term havoc with all sorts of laws as we make the transition. 

 

The good news is thousands of lives will be saved with this new technology. 

[Amica Nostra 4,803]

6 hours ago, Bill & Katya said:

If it is a level 4 or 5 self driving car, do you even need to sit in the driver's seat?  In reality, this is really no different than taxis or Uber/Lyft,if you use those services for a night out, you avoid any issues with a DUI.

I have dibs on this guy as my DD

 

Edited September 10, 2017 by Il Mango Dulce

[Steeleballz 7,550]

12 hours ago, TBoneTX said:

This might throw DWI/DUI laws into chaos:  is one truly driving a self-driving car, or merely sitting in the driver's seat?

Defense attorneys would argue the latter.

Not sure that municipalities, counties, or states would want to surrender this lucrative revenue without a fight.

 

  Right now, the person behind the wheel is still considered the operator.  I imagine the laws will be changed in the future. There are all kinds of other issues and changes that will come up with regards to liability, but through all that I'd bet they will find a way to make sure the revenue stream will continue.

[TBoneTX 46,190]

Completely agreed.  When the laws do change, imagine the reams of State Code (criminal, transportation, etc.) that will have to be rewritten...