CNN: Can Mr. Poo stop public defecation

[OnMyWayID 1,489]

Can Mr. Poo stop public defecation

(CNN) -- India has an unlikely new public health hero: a giant, anthropomorphic stool that chases people to squat in toilets.

Mr Poo, who appears in commercials accompanied by a groovy techno anthem, is the face of the latest public health campaign by United Nations Children's Fund in the country. With a bold and quirky approach unlike any previous awareness drives, the 'Poo2Loo' campaign seeks to bring people's attention to the health hazards associated with public defecation -- a deep-rooted social norm in the country's rural and urban slums

According to UNICEF, India has the highest number of people in the world -- an estimated 620 million -- who defecate in the open, creating a major public health hazard by leaving an estimated 65 million kilograms of waste each day. Only half of the population uses toilets. With an animated video, a catchy song with 'toilet sounds', and even a smartphone application, the digitally-led campaign is targeted at the country's youth.

The campaign uses "quirky, informative and inspiring language," said UNICEF spokeswoman Maria Fernandez. "It also contains humour to better connect with the target audience. Once they [the youth] are exposed to the issue...they will be encouraged to know more."

Entire article here: http://us.cnn.com/2014/04/20/world/asia/unicef-latest-anti-public-defecation-campaign-in-india/?obWgt=articlefooter&iref=obnetwork

Here is the actual PSA put out by UNICEF:

Edited May 9, 2014 by OnMyWayID

[GandD 5,966]

Why you so crazy India?

[Merrytooth 5,748]

Should have similar campaign for Chinese tourists too.

[GandD 5,966]

Nasty.

[Teddy B 17,252]

[Pooky 3,845]

Why stop, when you can just use Poo Pourri.