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Witness All The Fun!

You’d think from the title you were looking at an ad for something akin to an amusement park, a kid’s toy, or even a popular singer or group. But alas, this isn’t an ad for anything I described above. There are no rides to conquer, no spaceships to build, not even a concert to rock out with your favorite artist. The ad in particular is talking about semi-automatic handguns. You see, the word “witness” is a play on the name of weapon they are advertising. Get it? You won’t get to see the fun per say, the gun itself is all the fun you need. Let’s take a look at this and try to decipher exactly what makes this “fun”.

The advertisement was published in the 2013 Annual Guns & Ammo Handguns magazine. There is no print date, just a small excerpt advising this publication is current until April 1, 2013. The cover page of this publication has three semi-automatic hand guns (.45 ACP, .40 S&W, and 9MM) and the title reads THIN IS IN! Don’t get me started, those alone warrant its own essay, but let’s stay the course shall we? Guns & Ammo is known as the world’s most widely read firearm magazine. One quick read through, and you will perceive various amounts of semi and automatic weapons, ammo, women in scantily clad outfits, more guns, more ammo, hunters with their game, and still more ammo and guns. I think I have successfully conveyed the message resonating from inside of this journal. Now, let’s move on to the topic of discussion, the ad itself.

The background has an illustration of an indoor shooting range, two paper targets with a silhouette painted in each of them. At the top of the page reads the title (I explained this in the first paragraph, no need to double dip.) Underneath the title lie the two “witnesses” in question; the Witness compact and the full size version which has about a 0.9 inch increase in barrel size. To the left of these weapons, there is a woman(she looks Asian and European in ethnicity, which screams exotic) dressed in what appears to be an evening dress with jeans, manicured nails, flowing black hair, a gaudy bracelet, and her hands are firmly clasped around the full size weapon. Underneath her sits a complimentary greeting of XOXO, Candy! (Let me kill your dream right now, that’s not her real name.) The company that manufactures this “fun” product, EEA (European American Armory Corporation) has its logo, a seeing eye alight with fire and a handgun centered within the pupil, blazoned at the bottom of the page. Written in the lower left hand corner is a small disclaimer assuring you that if you can’t buy one from a dealer, you can call EEA directly and they will mail one to you. Now that’s customer service!

The first thing you’ll notice is the title. It’s simply written, all capital letters, and in bold yellow. Its sole design is to grab your attention, I don’t even like guns and it got mine. For the rest of the article, a smaller, white font was used. I surmise the title was the first part of the one-two punch, while the rest of the conscriptions are just window dressing. Somewhere along the lines of, you really don’t want to read do you? If that’s the case then mission accomplished. I’ll address the second part of that punch later on; I want to get the harder aspects of the commercial ad out of the way before I delve into THAT image. The other writings are minor in scope, just asking general questions about your purpose of purchasing a handgun. Self defense? Home defense? Range practice? Going out for an ice cream cone at 3pm in a nice neighborhood? They have a weapon for every situation.

Located right below the title sits two of the Witnesses. The first one is the compact; it looks like something they designed for people who don’t want a large and cumbersome handgun. You could also say they designed this for women in general since its small enough to fit into a handbag or regular size purse. My wife could carry two of them and still have room for her makeup and other accessories (I don’t know what else she keeps in there, I am too afraid to look.) With 14 bullets in the clip and one in the chamber, you can rest assure you will either kill your target or scare it to death. The one below the compact is the full size Witness, this one is clearly for the big kids. It’s almost a full one inch longer in barrel size and overall length is around 8.1 inches, compared to the 7.3 compact, it’s a sizable leap. This version boasts 17 in the clip with one in the chamber, so if you are planning to fight a war somewhere or can’t even kill time, you would be smart to go with the full version. Both guns are silver in color, with black handles. They come in black, but usually when someone wants to describe something scary, black is used to convey a sense of ominous, impending doom. No matter what the color the weapons will function the exact same way, chrome or silver seems to put people at ease. Go figure.

To the left of the pistols, is the second part of the one-two punch I mentioned earlier. I suspect this is the meat of this advertisement. The beautiful vixen holding what looks like the full version of the Witness (I guess size does matter to some people.) She takes up about 1/4th of the page, which suggests that this is the centerpiece of the article. I am somewhat vexed to understand her importance within this ad. You could say that having a gun is sexy, or that a woman carrying a gun is sexy. Because honestly, I don’t believe women throw on evening dresses with some jeans underneath, get their hair and nails done at the beauty salon, have picture perfect make-up applied to their faces, then go straight to the shooting range. If I ever ran into a woman like that at the range, I would run (either she’s crazy, or she’s crazy.) It gives the article sex appeal (I think) and stresses that even a woman can pack a pistol. I found the placement of her picture a bit confusing since I really can’t get over the clothing choice. If she had on a bikini or a just the dress you could see the context a bit clearer. I am not a sexist by any means; just I found the picture to be confusing. Where would you be going looking like that? Maybe I need to get out more; I guess this is the new generation of gun owners. Did she have a spare pair of jeans or a spare dress? I guess we will never know....

The ad is successful in many ways; it’s has a title that bellows from the start which prompts you to read further. The guns are strategically places in the center as to accentuate how cool and sexy they would look in your hands. The woman is the sinker, eye candy at its best (or worst if you see it like I do.) With America’s fascination with firearms, I can see this being a very lucrative marketing campaign within its core audience. Even folks who don’t use guns could be easily lured over. I am all about the right to bear arms, but this is for the pro gun types. I just want to go on record saying that we as a nation need to have some form of proper gun control. When having a gun in the ONLY thing that can make us feel complete; when we can’t go to school, church, or even work and have peace of mind that our children, family members, and co workers are safe, we need to take a long, hard look at our society.

“Hate is too great a burden to bear. It injures the hater more than it injures the hated.” – Coretta Scott King

"Oppressive language does more than represent violence; it is violence; does more than represent the limits of knowledge; it limits knowledge." -Toni Morrison

He who passively accepts evil is as much involved in it as he who helps to perpetrate it.

Martin Luther King, Jr.

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I couldn't go further than the first paragraph, but if this is being submitted as a homework assignment you should know that it isn't "per say". It's "per se". There should also be a comma preceding "per".

Thanks, this is my second attempt at writing, so any advice is warranted.

“Hate is too great a burden to bear. It injures the hater more than it injures the hated.” – Coretta Scott King

"Oppressive language does more than represent violence; it is violence; does more than represent the limits of knowledge; it limits knowledge." -Toni Morrison

He who passively accepts evil is as much involved in it as he who helps to perpetrate it.

Martin Luther King, Jr.

President-Obama-jpg.jpg

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Filed: Citizen (apr) Country: Denmark
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"You’d think from the title you were looking at an ad for something akin to an amusement park, a kid’s toy, or even a popular singer or group. But alas, this isn’t an ad for anything I described above. " This should be one sentence and you shouldn't start a sentence in English with "but."

Also, I don't know what kind of writing class it is, but it is considered poor form to use "you" instead of "one" in formal writing.

"Don’t get me started, those alone warrant its own essay, but let’s stay the course shall we?" This is really colloquial.

There is a lot more..... like "The guns are strategically places" should be "placed"

I think the key point is to make it a little tighter and more academic.

You are on a good path and are pretty good for a non native speaker. I corrected one of my SIL's papers the other day and I practically died and this was after her having 11 years or so of English and speaking a language relatively close to it. :thumbs:

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"You'd think from the title you were looking at an ad for something akin to an amusement park, a kid's toy, or even a popular singer or group. But alas, this isn't an ad for anything I described above. " This should be one sentence and you shouldn't start a sentence in English with "but."

Also, I don't know what kind of writing class it is, but it is considered poor form to use "you" instead of "one" in formal writing.

"Don't get me started, those alone warrant its own essay, but let's stay the course shall we?" This is really colloquial.

There is a lot more..... like "The guns are strategically places" should be "placed"

I think the key point is to make it a little tighter and more academic.

You are on a good path and are pretty good for a non native speaker. I corrected one of my SIL's papers the other day and I practically died and this was after her having 11 years or so of English and speaking a language relatively close to it. :thumbs:

Yeah, I didn't want to start doing all the corrections. lol. It felt mean and I didn't want him to take offense. But "per say" always gets me so I couldn't help myself. blush.gif

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Filed: IR-1/CR-1 Visa Country: China
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I say get into a big library that has em, and review 2 years of 'Soldier of Fortune' Magazine. You should get some other ideas, la.

Sometimes my language usage seems confusing - please feel free to 'read it twice', just in case !
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Filed: AOS (pnd) Country: Canada
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Agree with the above. Take out the "you's" and the "I's" and it'll be a lot better.

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Filed: Citizen (apr) Country: Thailand
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Witness All The Fun!

You'd think from the title you were looking at an ad for something akin to an amusement park, a kid's toy, or even a popular singer or group. But alas, this isn't an ad for anything I described above. There are no rides to conquer, no spaceships to build, not even a concert to rock out with your favorite artist. The ad in particular is talking about semi-automatic handguns. You see, the word "witness" is a play on the name of weapon they are advertising. Get it? You won't get to see the fun per say, the gun itself is all the fun you need. Let's take a look at this and try to decipher exactly what makes this "fun".

The advertisement was published in the 2013 Annual Guns & Ammo Handguns magazine. There is no print date, just a small excerpt advising this publication is current until April 1, 2013. The cover page of this publication has three semi-automatic hand guns (.45 ACP, .40 S&W, and 9MM) and the title reads THIN IS IN! Don't get me started, those alone warrant its own essay, but let's stay the course shall we? Guns & Ammo is known as the world's most widely read firearm magazine. One quick read through, and you will perceive various amounts of semi and automatic weapons, ammo, women in scantily clad outfits, more guns, more ammo, hunters with their game, and still more ammo and guns. I think I have successfully conveyed the message resonating from inside of this journal. Now, let's move on to the topic of discussion, the ad itself.

The background has an illustration of an indoor shooting range, two paper targets with a silhouette painted in each of them. At the top of the page reads the title (I explained this in the first paragraph, no need to double dip.) Underneath the title lie the two "witnesses" in question; the Witness compact and the full size version which has about a 0.9 inch increase in barrel size. To the left of these weapons, there is a woman(she looks Asian and European in ethnicity, which screams exotic) dressed in what appears to be an evening dress with jeans, manicured nails, flowing black hair, a gaudy bracelet, and her hands are firmly clasped around the full size weapon. Underneath her sits a complimentary greeting of XOXO, Candy! (Let me kill your dream right now, that's not her real name.) The company that manufactures this "fun" product, EEA (European American Armory Corporation) has its logo, a seeing eye alight with fire and a handgun centered within the pupil, blazoned at the bottom of the page. Written in the lower left hand corner is a small disclaimer assuring you that if you can't buy one from a dealer, you can call EEA directly and they will mail one to you. Now that's customer service!

The first thing you'll notice is the title. It's simply written, all capital letters, and in bold yellow. Its sole design is to grab your attention, I don't even like guns and it got mine. For the rest of the article, a smaller, white font was used. I surmise the title was the first part of the one-two punch, while the rest of the conscriptions are just window dressing. Somewhere along the lines of, you really don't want to read do you? If that's the case then mission accomplished. I'll address the second part of that punch later on; I want to get the harder aspects of the commercial ad out of the way before I delve into THAT image. The other writings are minor in scope, just asking general questions about your purpose of purchasing a handgun. Self defense? Home defense? Range practice? Going out for an ice cream cone at 3pm in a nice neighborhood? They have a weapon for every situation.

Located right below the title sits two of the Witnesses. The first one is the compact; it looks like something they designed for people who don't want a large and cumbersome handgun. You could also say they designed this for women in general since its small enough to fit into a handbag or regular size purse. My wife could carry two of them and still have room for her makeup and other accessories (I don't know what else she keeps in there, I am too afraid to look.) With 14 bullets in the clip and one in the chamber, you can rest assure you will either kill your target or scare it to death. The one below the compact is the full size Witness, this one is clearly for the big kids. It's almost a full one inch longer in barrel size and overall length is around 8.1 inches, compared to the 7.3 compact, it's a sizable leap. This version boasts 17 in the clip with one in the chamber, so if you are planning to fight a war somewhere or can't even kill time, you would be smart to go with the full version. Both guns are silver in color, with black handles. They come in black, but usually when someone wants to describe something scary, black is used to convey a sense of ominous, impending doom. No matter what the color the weapons will function the exact same way, chrome or silver seems to put people at ease. Go figure.

To the left of the pistols, is the second part of the one-two punch I mentioned earlier. I suspect this is the meat of this advertisement. The beautiful vixen holding what looks like the full version of the Witness (I guess size does matter to some people.) She takes up about 1/4th of the page, which suggests that this is the centerpiece of the article. I am somewhat vexed to understand her importance within this ad. You could say that having a gun is sexy, or that a woman carrying a gun is sexy. Because honestly, I don't believe women throw on evening dresses with some jeans underneath, get their hair and nails done at the beauty salon, have picture perfect make-up applied to their faces, then go straight to the shooting range. If I ever ran into a woman like that at the range, I would run (either she's crazy, or she's crazy.) It gives the article sex appeal (I think) and stresses that even a woman can pack a pistol. I found the placement of her picture a bit confusing since I really can't get over the clothing choice. If she had on a bikini or a just the dress you could see the context a bit clearer. I am not a sexist by any means; just I found the picture to be confusing. Where would you be going looking like that? Maybe I need to get out more; I guess this is the new generation of gun owners. Did she have a spare pair of jeans or a spare dress? I guess we will never know....

The ad is successful in many ways; it's has a title that bellows from the start which prompts you to read further. The guns are strategically places in the center as to accentuate how cool and sexy they would look in your hands. The woman is the sinker, eye candy at its best (or worst if you see it like I do.) With America's fascination with firearms, I can see this being a very lucrative marketing campaign within its core audience. Even folks who don't use guns could be easily lured over. I am all about the right to bear arms, but this is for the pro gun types. I just want to go on record saying that we as a nation need to have some form of proper gun control. When having a gun in the ONLY thing that can make us feel complete; when we can't go to school, church, or even work and have peace of mind that our children, family members, and co workers are safe, we need to take a long, hard look at our society.

I think you should send it up to Alaska for editing. I'm guessing someone has alot of spare time now.

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I think you should send it up to Alaska for editing. I'm guessing someone has alot of spare time now.

Naw. He is too busy doing housework and being sexually frustrated.

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"You’d think from the title you were looking at an ad for something akin to an amusement park, a kid’s toy, or even a popular singer or group. But alas, this isn’t an ad for anything I described above. " This should be one sentence and you shouldn't start a sentence in English with "but."

Also, I don't know what kind of writing class it is, but it is considered poor form to use "you" instead of "one" in formal writing.

"Don’t get me started, those alone warrant its own essay, but let’s stay the course shall we?" This is really colloquial.

There is a lot more..... like "The guns are strategically places" should be "placed"

I think the key point is to make it a little tighter and more academic.

You are on a good path and are pretty good for a non native speaker. I corrected one of my SIL's papers the other day and I practically died and this was after her having 11 years or so of English and speaking a language relatively close to it. :thumbs:

Thanks, I tend to write how I speak, I am the USC, but this is my first attempt at college writing.

Can I get the context of the assignment?

To take an ad and analyze it. I chose a gun ad inside of Guns and Ammo.

“Hate is too great a burden to bear. It injures the hater more than it injures the hated.” – Coretta Scott King

"Oppressive language does more than represent violence; it is violence; does more than represent the limits of knowledge; it limits knowledge." -Toni Morrison

He who passively accepts evil is as much involved in it as he who helps to perpetrate it.

Martin Luther King, Jr.

President-Obama-jpg.jpg

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Thanks, I tend to write how I speak, I am the USC, but this is my first attempt at college writing.

To take an ad and analyze it. I chose a gun ad inside of Guns and Ammo.

Is this the college freshman version of the senior composition we took in high school?

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Is this the college freshman version of the senior composition we took in high school?

It might be, it's been awhile since I've been in high school.

“Hate is too great a burden to bear. It injures the hater more than it injures the hated.” – Coretta Scott King

"Oppressive language does more than represent violence; it is violence; does more than represent the limits of knowledge; it limits knowledge." -Toni Morrison

He who passively accepts evil is as much involved in it as he who helps to perpetrate it.

Martin Luther King, Jr.

President-Obama-jpg.jpg

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It might be, it's been awhile since I've been in high school.

I think it was the first and only English course I took in college. We had some old matron that taught the course and was a lot of fun. We could write about anything.

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I think it was the first and only English course I took in college. We had some old matron that taught the course and was a lot of fun. We could write about anything.

Mrs. Haider is pretty cool, I just need to work on my writing technique.

“Hate is too great a burden to bear. It injures the hater more than it injures the hated.” – Coretta Scott King

"Oppressive language does more than represent violence; it is violence; does more than represent the limits of knowledge; it limits knowledge." -Toni Morrison

He who passively accepts evil is as much involved in it as he who helps to perpetrate it.

Martin Luther King, Jr.

President-Obama-jpg.jpg

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