Sales skyrocket for bulletproof backpacks and kids’ body armor

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SALT LAKE CITY — Demand for a Utah company’s bulletproof backpacks and even child-sized body armor has skyrocketed in the aftermath of the shootings at Sandy Hook Elementary in Newtown, Conn.

Amendment II has been in business for a couple of years now, selling its brand of lightweight armor called “Ryno-Hide” to police agencies and the military. They began putting sheets of the armor in children’s backpacks a year ago.

“The concept came up as things happened at schools,” Rich Brand, Amendment II’s Chief Operating Officer, told FOX 13 on Tuesday. “Children need protection as well.”

Brand said initially, they would only sell a handful of the backpacks and child-sized body armor at gun shows. The backpacks retail from $150-300. After the Newtown shooting that killed 20 children, the demand for the product skyrocketed. There has been so much demand, the company said, it has overloaded their website.

“Our armor was being bought to protect people, the ‘preppers,’ is the term,” Brand said of those who would typically buy it for personal use. “At this point, it’s transcended to everyone. Anyone who’s sending out a child into the world, seeing what can happen now, they want to protect their children.”

http://fox13now.com/2012/12/18/sales-skyrocket-for-utah-companys-bulletproof-backpacks-and-kids-body-armor/

[We Keep Receipts 9,238]

Sadly my children are in Germany and Malaysia, two places where gun violence is almost non existant. I miss them like crazy, but at least I know they are safe from that type of violence.

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Sadly ... in Germany and Malaysia ... gun violence is almost non existant.

Wow. You are sad about the fact that gun violence is non-existent in Germany? You must really hate Germans.

[I AM NOT THAT GUY 5,715]

I wonder how a bullet resistent backpack would help in any of these school shootings.

[We Keep Receipts 9,238]

[quote name=' timestamp='1355932846' post='5879978]

Wow. You are sad about the fact that gun violence is non-existent in Germany? You must really hate Germans.

I'm sad they aren't here with me.

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I'm sad they aren't here with me.

You're sad they're safe.

[Teddy B 17,252]

I wonder how a bullet resistent backpack would help in any of these school shootings.

Other than a false sense of security, probably not much.

[Mr. Big Dog 10,747]

I wonder how a bullet resistent backpack would help in any of these school shootings.

Same as taking off your shoes at the airport makes your flight safer.