Arbitron...Limbaugh's ratings jump!

[luckytxn 2,264]

I can totally see how much this means to you. I simply don't care.

It doesn't change the fact that you were talking complete and utter nonsense that *may* have turned out to be true. You couldn't prove it then and you can't prove it now. Just saying things doesn't make it so.

Or maybe I'll show you my pics when you show "proof" you are right about this? I know how much you want to see them.

There's no point having ratings if you don't have advertisers. So it really doesn't matter if Rush gets a large audience if his syndicator can't monetize his audience.

Rush replaced them right away. He has had a waiting list.

[elmcitymaven 9,712]

Ruh roh.

The High Cost of Rush: Talker Bleeds Millions From His Carriers as Toxic Talk Slumps, Cumulus Seems Set to Part Ways With Rush Limbaugh The fight between El Rushbo and the flagship carrier of his show is a symptom of conservative talk’s bigger problems. John Avlon reports.

“We've had a tough go of it this last year,” Cumulus CEO Lew Dickey said Tuesday morning. “The facts are indisputable regarding the impact certain things have had on ad dollars."

Dickey told analysts on the earnings call that his radio empire’s revenue was down $5.6 million in the first quarter of 2013 on top of a boatload of debt. Why? Parse the weasel words (“the impact of certain things”) and you’ll see that Dickey is blaming one man for the precipitous decline of right-wing talk radio’s profitability: Rush Limbaugh.

El Rushbo is still a giant in the industry, but the impact of slamming Sandra Fluke on his radio show one year ago persists—with some $2.4 million in losses attributed by Dickey to declines in the “syndicated-talk segment.”

Insiders confirm that these declines are primarily due to the ongoing reluctance of national advertisers to attach their name to the toxic talk-radio format that first made Limbaugh famous a generation ago.

“We’re watching the end of right-wing conservative talk radio,” says Jerry Del Colliano, publisher of the radio-industry tip sheet Inside Music Media. “The genre is dying among ratings and dying among advertisers ... Rush is at the end of his career. His constituency is all wearing Depends. And he’s getting himself into trouble he doesn’t need. So can you put Humpty Dumpty back together again? They have been able to improve their advertising picture, but they have not been able to come back.”

“Sandra Fluke was simply the lightning that struck and hit an old building that collapsed,” Colliano says. “She didn’t do it. She helped to bring it down at the end, but it was falling apart on its own.”

Rush slammed the 30-year-old graduate student Sandra Fluke last year, referring to her as a “#######” and a “prostitute” in response to her call to have her university provide insurance that covered contraceptives. He then doubled down on the attack in unusually creepy terms:

“If we are going to pay for your contraceptives, thus pay for you to have sex, we want something for it, and I’ll tell you what it is: we want you to post the videos online so we can all watch."

The blowback was immediate. Elected Republicans, usually loathe to offend the influential talker, distanced themselves from his comments. But more powerful was the boycott that ensued, with 98 advertisers pulling their support for the show.

The numbers announced on Tuesday made clear the impact of the boycott. Rush's comments on Fluke came on Feb 29, leap day of last year, so the Cumulus numbers offer an apples-to-apples comparison: pre-Fluke and post-Fluke. While some advertisters have come back, the show has been unable to regain its footing, and the impact has spread across right-wing talk radio as advertisers have became increasingly gun-shy about association with the genre.

“Rush is at the end of his career. His constituency is all wearing Depends. And he’s getting himself into trouble he doesn’t need. So can you put Humpty Dumpty back together again?”

“We’ve had concerned advertisers, and some have requested they not be placed in the Limbaugh show,” said an employee of one Midwest radio station, who declined to be named due to company policies. “But it’s more of an annoyance—a pain in the butt ... It’s pretty obvious as a listener. You hear the same national ads over and over, like LifeLock and ####### Morris’s ObamaCare Survival Guide.”

The increasingly public posturing struggle between Cumulus and Limbaugh takes place as Rush & Co. seem likely to jump from the flagship New York AM station WABC—which Dickey took care to tout as “leading the pack in New York”—to the AM station WOR at the end of the year, when his contract expires.

But the larger issue is the declining demographics of the right-wing talk-radio racket. “Look at the millennial generation,” says Colliano. “There’s 80 million of them coming of age. They don’t see color. They don’t see gender. And they’re civic minded: they don’t like bloviating. They don’t like yelling and screaming. So you tell me: how’s right-wing talk radio working for them?”

As in the past, the aging right-wing talkers—several of whom are represented by Limbaugh’s agent and brother David—will angrily dispute any decline in their profitability or ratings. It’s all become part of their self-serving kabuki, but Colliano dismisses their reflexive playing of the victim card. “They read the ratings the way they read the Gallup ratings right before the Obama victory. It’s their metrics; it’s their way. But it’s not backed by fact.”

http://www.thedailybeast.com/articles/2013/05/07/the-high-cost-of-rush-talker-bleeds-millions-from-his-carriers-as-toxic-talk-slumps-cumulus-seems-set-to-part-ways-with-rush-limbaugh.html

[TBoneTX 45,291]

Or, less biased:

Rush Limbaugh may leave Cumulus

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By DYLAN BYERS | 5/5/13 8:42 PM EDT

The Rush Limbaugh Program is considering ending its affiliation agreement with Cumulus Media at the end of this year, a move that would bring about one of the biggest shakeups in talk radio history, a source close to the show tells POLITICO.

Should the move take place, 40 Cumulus-owned radio stations would lose the rights to the most popular talk radio program in the country. In addition, the show might be picked up by competing regional radio stations in Washington, New York, Chicago, Dallas and other major markets.

(WATCH: Limbaugh calls Georgetown student '#######' and 'prostitute')

According to the source, Limbaugh is considering the move because Cumulus CEO Lew Dickey has blamed the company's advertising losses on Limbaugh's controversial remarks about Sandra Fluke, the Georgetown law student. In Feb. 2012, Limbaugh referred to Fluke as "a #######" because she had called on congress to mandate insurance coverage of birth control. The subsequent controversy over those remarks resulted in a significant advertising boycott.

The true extent of Limbaugh's effect on Cumulus's advertising revenue is not known. In an August 2012 earnings call, Dickey said Cumulus's top three stations had lost $5.5 million, in part because of the boycott. In a March 2013 earnings call, Dickey said the company's talk radio side had "been challenged... due to some of the issues that happened a year ago." Nevertheless, Limbaugh remains the most highly rated talk radio host in the country.

(PHOTOS: Cartoons of Rush Limbaugh)

Cumulus Media, which has a contract with Limbaugh through 2013, declined to comment for this report: "Cumulus owns the premier talk radio distribution platform in the United States and doesn't comment on negotiations with talent under contract," Davidson Goldin, a Cumulus spokesman, told POLITICO. Clear Channel, which distributes the Rush Limbaugh Program through its Premiere Radio division, also declined to comment.

The news of Limbaugh's possible departure comes one day ahead of Cumulus's Tuesday earnings call, at which Dickey Is once again likely to address the impact the Fluke controversy has had on advertising. The source close to the show described Dickey's remarks about advertising revenue as unjustified, and said such "criticism" of Limbaugh had resulted in the consideration to leave the company.

(Also on POLITICO: Limbaugh apologizes to Sandra Fluke)

“It’s a very serious discussion, because Dickey keeps blaming Rush for his own revenue problems," the source close to the show told POLITICO. "Dickey’s talk stations underperform talk stations owned by other operators in generating revenue by a substantial margin. It’s not a single show issue... it’s a failure of the entire station. And trying to blame Rush for that is not much of a business partnership."

Read more about: Media, Rush Limbaugh, Radio

[Mr. Big Dog 10,747]

Or, less biased:

Yeah, I remember when Glenn Beck "left" Faux News. Or, more recently, when The Ditz "left" Faux News.