Sarah Palin advert: A moment of advertising genius

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Former Alaska governor Sarah Palin has released a new video in the wake of the Republicans' success in the US mid-term elections. The BBC's Paul Adams, in Washington, has been taking a closer look.

It is one minute and nine seconds of pure advertising genius - a dazzling calling card from the woman who, most now agree, wants to be president.

The imagery, flags, fighter pilots, Mount Rushmore, the Statue of Liberty, may be pure political bromide. Frankly speaking, the words are nothing much to write home about either.

"We're going to get back to the time-tested truths that made this country great," she says.

These, Sarah Palin seems to be saying, are my people. My coalition. Not just the honest, hard-working, flag-waving Americans seen throughout, but the candidates just elected to office on a wave of Tea Party fervour - and all those pictured celebrating on election night.

The true brilliance, apart from the sheer speed with which the piece was put together, lies in an apparent rainbow coalition of candidates favoured by Ms Palin - Latinos, Marco Rubio in Florida and Susana Martinez in New Mexico; African Americans, Allen West in Florida and Tim Scott in South Carolina and an Indian American, Nikki Hayley in South Carolina.

It's a collection of faces clearly designed to puncture the Tea Party's images as solidly white.

There's even time, along the way, for a populist jab at Washington politics.

A Congressional committee door is closed, with a sign blocking the way, saying "public keep out".

And, of course, there's a shameless reference to the most famous three words ever uttered by the man who once made everyone feel good, Ronald Reagan.

"This is our morning in America," says Ms Palin.

Sarah Palin's public appearances are ruthlessly controlled, consisting mainly of set-piece speeches and slickly-produced commercials.

If she ever launches a formal bid for the presidency, she will probably, at some point, have to engage more seriously with what she loves to call the "lamestream media".

With a lumberjack chopping down a tree and hands united in a circle, this exhilarating post-election postcard comes to a thrilling end.

Ms Palin herself, in front of a giant American flag.

http://www.bbc.co.uk/news/world-us-canada-11699682

[I AM NOT THAT GUY 5,715]

She is like a female version of Ronnie Reagan.

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If Reagan had tits and ####### lips...

[mawilson 2,133]

She's so annoying. When she opens her mouth I want to tape it shut with duct tape.

[Danno 1,228]

Former Alaska governor Sarah Palin has released a new video in the wake of the Republicans' success in the US mid-term elections. The BBC's Paul Adams, in Washington, has been taking a closer look.

It is one minute and nine seconds of pure advertising genius - a dazzling calling card from the woman who, most now agree, wants to be president.

The imagery, flags, fighter pilots, Mount Rushmore, the Statue of Liberty, may be pure political bromide. Frankly speaking, the words are nothing much to write home about either.

"We're going to get back to the time-tested truths that made this country great," she says.

These, Sarah Palin seems to be saying, are my people. My coalition. Not just the honest, hard-working, flag-waving Americans seen throughout, but the candidates just elected to office on a wave of Tea Party fervour - and all those pictured celebrating on election night.

The true brilliance, apart from the sheer speed with which the piece was put together, lies in an apparent rainbow coalition of candidates favoured by Ms Palin - Latinos, Marco Rubio in Florida and Susana Martinez in New Mexico; African Americans, Allen West in Florida and Tim Scott in South Carolina and an Indian American, Nikki Hayley in South Carolina.

It's a collection of faces clearly designed to puncture the Tea Party's images as solidly white.

There's even time, along the way, for a populist jab at Washington politics.

A Congressional committee door is closed, with a sign blocking the way, saying "public keep out".

And, of course, there's a shameless reference to the most famous three words ever uttered by the man who once made everyone feel good, Ronald Reagan.

"This is our morning in America," says Ms Palin.

Sarah Palin's public appearances are ruthlessly controlled, consisting mainly of set-piece speeches and slickly-produced commercials.

If she ever launches a formal bid for the presidency, she will probably, at some point, have to engage more seriously with what she loves to call the "lamestream media".

With a lumberjack chopping down a tree and hands united in a circle, this exhilarating post-election postcard comes to a thrilling end.

Ms Palin herself, in front of a giant American flag.

http://www.bbc.co.uk/news/world-us-canada-11699682

Why do you hate "Real" America?

HInt: People love "what she does" to you-guys..... more than they love "her".

[Ban Hammer 13,472]

If Reagan had tits and ####### lips...

you have a poster of her at home, don't you.

[Dan J 277]

Why do you hate "Real" America?

What is "Real" america? How does one group or another have a claim on it?

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What is "Real" america? How does one group or another have a claim on it?

real america is where the person using the phrase lives.

if you ask me, real america is where most americans live. densely populated areas.

if you ask danno, real america is where there is the most favorable ratio of sheep to men.

it's all a matter of perspective.

[Danno 1,228]

What is "Real" america? How does one group or another have a claim on it?

... If you have to ask.....

[Saddle Bronc 124]

She's so annoying. When she opens her mouth I want to tape it shut with duct tape.

So put some over your eyelids when she comes on the moron-box--or shut the box off!

[sly_wolf 199]

Why do you hate "Real" America?

HInt: People love "what she does" to you-guys..... more than they love "her".

She is one crazy hormonal woman! I could say more but I cant post those words on here.

Anyone that supports her has gotta be a real nut job. I have always said that's probably gotta be around 30%

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She is one crazy hormonal woman! I could say more but I cant post those words on here.

Anyone that supports her has gotta be a real nut job. I have always said that's probably gotta be around 30%

mid 40s, according to a recent poll

[sly_wolf 199]

mid 40s, according to a recent poll

Just goes to prove that people are getting crazier everyday .... no surprise there!

[Mr. Big Dog 10,747]

She's so annoying. When she opens her mouth I want to tape it shut with duct tape.

This would be the right tool for the job...

[sly_wolf 199]

Yes, I swear the sound of her voice is enough to emasculate many normal men.