Wal-Mart Launches $2 Billion Campaign To Help Feed The Hungry

[Obama 2012 1,714]

http://abcnews.go.com/Business/walmart-spends-million-feed-hungry/story?id=10650319

Walmart launched a $2 billion commitment to feeding hungry Americans Wednesday, and in the process the retail giant highlighted a growing social challenge.

The five-year charitable effort comes as roughly 1 in 8 Americans is receiving food stamps from the government.

Some 15 million workers are unemployed, and millions more are squeezed by cutbacks in work hours or income. And food banks have been scrambling to raise funds to meet rising demand.

Ending hunger, says Vicki Escarra, president of the nonprofit group Feeding America, will require a sustained effort involving many years and many actors -- from corporations and individuals to food banks and government.

"We know that those hit the hardest by our economy's downturn face the longest and steepest uphill battle to financial recovery," Ms. Escarra said in a statement Wednesday.

"Thanks to the long-term, ongoing support of our partners like Walmart, Feeding America will continue to lead the fight against domestic hunger, a fight we cannot win alone."

Walmart said its expanded focus on alleviating hunger will have four elements:

*Donating more than 1.1 billion pounds of food from Wal-Mart and Sam's Club locations, valued at $1.75 billion.

*Making grants totaling $250 million to support hunger-relief organizations such as Feeding America.

*Mobilizing Walmart associates and customers. For example, Wal-Mart's logistics team will help food banks become more efficient.

*Collaborating with government, food manufacturers, and other corporations that are fighting hunger.

The company estimates the effort will provide 1 billion meals. In 2009, the company spent $21 million on hunger relief and donated 116.1 million pounds of food.

Other grocery chains are also major donors. The second-largest U.S. supermarket chain, Kroger Co., donated 50 million pounds of food in 2009.