Kid-Centric Pizza Parlors Become Stage for Adult Bad Behavior, as Mama-Bear Instincts Kick In and Fights Break Out

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In Brookfield, Wis., no restaurant has triggered more calls to the police department since last year than Chuck E. Cheese's.

Officers have been called to break up 12 fights, some of them physical, at the child-oriented pizza parlor since January 2007. The biggest melee broke out in April, when an uninvited adult disrupted a child's birthday party. Seven officers arrived and found as many as 40 people knocking over chairs and yelling in front of the restaurant's music stage, where a robotic singing chicken and the chain's namesake mouse perform.

"The biggest problem is you have a bunch of adults acting like juveniles," says Town of Brookfield Police Capt. Timothy Imler. "There's a biker bar down the street, and we rarely get calls there."

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Fights among guests are an issue for all restaurants, but security experts say they pose a particular problem for Chuck E. Cheese's, since it is designed to be a haven for children. Law-enforcement officials say alcohol, loud noise, thick crowds and the high emotions of children's birthday parties make the restaurants more prone to disputes than other family entertainment venues.

The environment also brings out what security experts call the "mama-bear instinct." A Chuck E. Cheese's can take on some of the dynamics of the animal kingdom, where beasts rush to protect their young when they sense a threat.

Stepping in when a parent perceives that a child is being threatened "is part of protective parenting," says Frank Farley, a psychologist at Temple University and former president of the American Psychological Association. "It is part of the species -- all species, in fact -- in the animal kingdom," he says. "We do it all of the time."

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CEC has been tightening safety rules to deter fighting in other ways. In Milwaukee, the store posted a sign outlining a dress code that prohibits what it calls "gang-style apparel." That location also implemented a code of conduct that prohibits knives, chains, screwdrivers and glass cutters.

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In Pennsylvania, Susquehanna Township police are searching for suspects involved in a Nov. 9 altercation at a Chuck E. Cheese's outside Harrisburg. The police department gets called to respond to disputes at the restaurant as many as 15 times a year, Police Chief Robert Martin says.

This most recent assault, described in police reports, occurred after a woman in her 30s approached a 6-year-old boy who was playing a videogame. When the boy went to insert more tokens to continue playing, the woman grabbed the tokens out of his hand and told him to stop hogging the game. The boy went and got his 26-year-old mother, who walked over to the woman. The woman began screaming at the boy's mother, and another suspect, a man in his 30s, grabbed the mother by the throat and pushed her against the videogame machine. CEC employees had to pull the man off the mother. Both the man and the woman fled the scene.

In Toledo, Ohio, four women were charged with disorderly conduct after a melee erupted at a Chuck E. Cheese's there last year. According to police reports, it started when parents complained to the restaurant manager that children were loitering at the drawing machine. The children were Barbie Clifton's daughters, then 14 and 10 years old. Ms. Clifton had come out of the bathroom when she saw a woman yelling at her daughters and her friend.

"I thought, 'Oh my God, what's happening here?'" says the 42-year-old stay-at-home mom. "Instead of [the woman] going to the parent or going to the manager, she was calling my friend and daughters all of those names."

That touched off a fight between more than 10 people, in which participants punched and screamed at each other. One woman removed the red rope that marks the entrance queue and handed it to another woman, who swung the metal clip attached to it at others involved in the incident.

"I thought they were going to start attacking me," says Sheri Kellar-Raab, the first officer who responded.

CEC's Mr. Huston says the company is working to deter these types of incidents.

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Reginold Bell, a 45-year-old Milwaukee social worker, says that a child "assaulted" his 8-year-old son at a local Chuck E. Cheese's while the boy was playing in the Sky Tubes, a jungle gym with slides. Mr. Bell confronted the man who appeared to be the child's father, setting off an argument in which the man "used some vulgar vernacular," says Mr. Bell, who reported the incident to the police department.

http://online.wsj.com/article/SB122878081364889613.html

[scandal 951]

[Jenn! 918]

I think Mama Bear would be wise to keep her children away from Chuck E. Cheese's.

[Dr. Obvious 49]

Chuck E Cheese's pizza has to be up there with Domino's as the Worst Pizza I Have Ever Ate!11! Even my daughter wouldn't eat it.

[SMOKE 1,426]

Chuck E Cheese's pizza has to be up there with Domino's as the Worst Pizza I Have Ever Ate!11! Even my daughter wouldn't eat it.

domino's new recipe is pretty good. little greazers still sucks though.

[CDAgirlMI 51]

I know someone here in Michigan who is a secuirty guard who carries a gun at a Chuck E Cheese.

I asked if it was a joke, it wasn't.

[Dr. Obvious 49]

little greazers still sucks though.

I haven't had them in a long time.