Heinz unveils car-friendly ketchup pack

[MrsCat 6]

For decades there was only one way to use the humble ketchup packet, and it was messy. Now, thanks to a redesign by Heinz, fast-food lovers have a choice: the traditional squeeze play — or the option to dunk.

You want fries with that, in the minivan? No problem.

The redesigned ketchup pack, unveiled yesterday by H.J. Heinz Co., is shaped like a shallow cup. The top can be peeled back for dipping, or the end can be torn off for squeezing. It holds three times as much ketchup as a traditional packet.

"The packet has long been the bane of our consumers," said Dave Ciesinski, vice president of Heinz Ketchup. "The biggest complaint is there is no way to dip and eat it on-the-go."

Heinz struggled for years to develop a container that lets diners dip or squeeze, and to produce it at a cost that is acceptable to its restaurant customers.

Designers found that what worked at a table didn't work where many people use ketchup packets: in the car. So two years ago, Heinz bought the design team a used minivan to give their ideas real road tests.

The team studied what each passenger needed. The driver wanted something that could sit on the armrest. Passengers wanted the choice of squeezing or dunking. Moms everywhere wanted a packet that held enough ketchup for the meal and didn't squirt onto clothes so easily.

Heinz is rolling out the new packs this fall at select fast-food restaurants nationwide. It will continue to sell the traditional packets.

The company said it is still working out prices with customers. But the new packet should cost only a little more, even though it holds much more ketchup.

http://www.honoluluadvertiser.com/article/...ly-ketchup-pack

[IR5FORMUMSIE 850]

Now I can enjoy ketchup and fries while driving down the Interstate.

[mawilson 2,133]

Heinz unveils car-friendly ketchup pack

Finally!!!!!!!!!!!!

Doesn't take much to make you happy, eh?

[MrsCat 6]

Doesn't take much to make you happy, eh?

Its true. My life is lame.

I'm a ketchup dipper, and its really hard to get just the right amount of ketchup on a freedom fry while driving.

[Ban Hammer 13,337]

yay, now i'll have more time to talk on my cell phone while driving instead of having to worry about opening them pesky ketchup packs!

[MrsCat 6]

yay, now i'll have more time to talk on my cell phone while driving instead of having to worry about opening them pesky ketchup packs!

OMG don't admit to doing that, they're going to get out their pitchforks, tar and feathers. Quickly, say you drive a hybrid while carpooling.

[Rhiannercakes 14]

That's pretty cool looking.

Go Ketchup!

[natty bumppo 297]

OMG don't admit to doing that, they're going to get out their pitchforks, tar and feathers. Quickly, say you drive a hybrid while carpooling.

while trimming the beard with your electric shaver ....

[Ban Hammer 13,337]

OMG don't admit to doing that, they're going to get out their pitchforks, tar and feathers. Quickly, say you drive a hybrid while carpooling.

nope, i have a 17 mpg 4 wheel drive

and hybrids make good hood ornaments.

[Nagishkaw 510]

[IR5FORMUMSIE 850]

nope, i have a 17 mpg 4 wheel drive

and hybrids make good hood ornaments.

Make and model? Although, I think Charles is more use to, "license and registration."

Edited February 5, 2010 by IR5FORMUMSIE

[IR5FORMUMSIE 850]

while trimming the beard with your electric shaver ....

I only use a blade.

[MrsCat 6]

nope, i have a 17 mpg 4 wheel drive

and hybrids make good hood ornaments.

You don't drive an 89' K5 Blazer too do you? Poor Nessa if you do. . . . .

[IR5FORMUMSIE 850]

OMG don't admit to doing that, they're going to get out their pitchforks, tar and feathers. Quickly, say you drive a hybrid while carpooling.

What's a hybrid? They got cars with swimming pools in 'em. Shaazam!

You don't drive an 89' K5 Blazer too do you? Poor Nessa if you do. . . . .

He said 17 mpg not 7.

[Ban Hammer 13,337]

Make and model? Although, I think Charles is more use to, "license and registration."

You don't drive an 89' K5 Blazer too do you? Poor Nessa if you do. . . . .

too old.