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ben & jerry's changes ice cream name to celebrate gay marriage

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Posted

Ben & Jerry’s is temporarily renaming popular “Chubby Hubby” ice cream “Hubby Hubby” beginning today to celebrate the start of legalized gay marriage in its home state of Vermont.

“The legalization of marriage for gay and lesbian couples in Vermont is certainly a step in the right direction, and something worth celebrating with peace, love - and plenty of ice cream,” Ben & Jerry’s CEO Walt Freese said in announcing the sugary switch.

Ben & Jerry’s, which has long backed liberal causes, plans to rebrand “Chubby Hubby” as “Hubby Hubby” for 30 days to show support for Vermont’s new law.

The move is mostly symbolic, as Burlington-based Ben & Jerry’s isn’t changing labels on “Chubby Hubby” pints sold in stores.

Spokesman Sean Greenwood said revising product labels takes 18 months, although he said Ben & Jerry’s hasn’t ruled out retailing “Hubby Hubby” in the future.

In the meantime, a wedding-themed Ben & Jerry’s truck will hand out free “Hubby Hubby” across Vermont today. Scheduled stops include the Vermont Capitol, where lawmakers passed a gay-marriage law that takes effect today.

Ben & Jerry’s six Vermont ice cream parlors also plan to sell special “Hubby Hubby” sundaes during September.

Gay-marriage backers see Ben & Jerry’s move as sweet sign of support.

“As we continue to fight for equality, it’s heartening to see businesses like Ben & Jerry’s demonstrate their support,” said Scott Gortikov of pro-gay-marriage organization MassEquality. “I look forward to the day when ‘Hubby Hubby’ is available in supermarkets in all 50 states.”

But the name change is giving gay-marriage opponents an ice cream headache. “It’s a bad idea, especially because I think they’re just doing it to rub it in that Vermont has legalized gay marriage,” said Brian Camenker of MassResistance.org.

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http://www.bostonherald.com/business/gener...ticleid=1194593

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Posted

That flavour actually looks pretty good :lol:

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Filed: Citizen (apr) Country: Brazil
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Posted

i always knew ben and jerry were gay lovers



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Filed: K-1 Visa Country: Russia
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Posted
Awww I like that!

I wonder if the gay haters on here would buy it!

Are you kidding?

I wouldn't celebrate "perversity".... even if it was on-sale. :lol:

That brand is way over priced to start with and then you add a pic of two homos on the box..... how does one even put the spoon in their mouth without gagging?

type2homophobia_zpsf8eddc83.jpg




"Those people who will not be governed by God


will be ruled by tyrants."



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Posted
Ben & Jerry’s is temporarily renaming popular “Chubby Hubby” ice cream “Hubby Hubby” beginning today to celebrate the start of legalized gay marriage in its home state of Vermont.

I think the ice cream would also be a smashing success if they just called it a "Chubby." Forget the hubby! :lol:

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Posted

should have the logo, " garden of eden, adam n steve " no need for eve.lol

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Filed: Country: United Kingdom
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Posted

The next time I hear the phrase "It's Adam and Eve, not Adam and Steve" I'm going to insert a large metal pole up the butt of the perpetrator.

It is the most ridiculous, bigoted, stupidest comment to ever be used.

People who use it are sad individuals who deserve to be reincarnated as a cow #######.

Filed: K-1 Visa Country: Russia
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Posted
Ben & Jerry’s is temporarily renaming popular “Chubby Hubby” ice cream “Hubby Hubby” beginning today to celebrate the start of legalized gay marriage in its home state of Vermont.

I think the ice cream would also be a smashing success if they just called it a "Chubby." Forget the hubby! :lol:

thats funny :rofl: ..... Got a slogan to go with it?

type2homophobia_zpsf8eddc83.jpg




"Those people who will not be governed by God


will be ruled by tyrants."



William Penn

Filed: K-1 Visa Country: Russia
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Posted
The next time I hear the phrase "It's Adam and Eve, not Adam and Steve" I'm going to insert a large metal pole up the butt of the perpetrator.

It is the most ridiculous, bigoted, stupidest comment to ever be used.

People who use it are sad individuals who deserve to be reincarnated as a cow #######.

Yikes, Lady are you off meds or just getting turned on with all this talk of Gay-icecream?

type2homophobia_zpsf8eddc83.jpg




"Those people who will not be governed by God


will be ruled by tyrants."



William Penn

 

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