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Decision Making Suffers from Unconscious Prejudices

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Filed: Country: Philippines
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Study reveals how much people sacrifice to satisfy their biases

By Siri Carpenter

When making complex decisions, legitimate factors sometimes mask choices influenced by prejudice—so bias is hard to detect. Recent research untangled some of these complex scenarios revealing that people are willing to sacrifice quite a lot to fulfill their subconscious biases. Psychologists asked volunteers to imagine they and a partner would compete together in a trivia quiz. Participants viewed profiles of two potential partners that described each person’s education, IQ and previous trivia game experience. A photograph of either a thin or an overweight person was attached to each profile. Subjects indicated which of the two potential partners they would prefer, then judged 23 more such pairings, each with a new mix of attributes.

Teasing out which variables affected people’s choices, the researchers found that participants were willing to sacrifice 12 IQ points in a trivia partner to have one who was thin. In a similar experiment, the group found that when comparing successive pairs of job offers, study subjects were willing to take a 22 percent salary cut to have a male boss.

“There’s a price to pay for biases that we may not even be aware of,” says lead author Eugene Caruso of the University of Chicago. “If you take a lower salary in order to have a male boss or you choose a partner who has a lower IQ but is thin, the person you’re discriminating against is yourself.”

http://www.sciam.com/article.cfm?id=decision-making-suffers

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Filed: Citizen (apr) Country: Israel
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Who wants to work for/with a fat minority woman if she is smarter than you?

Emmett Fitz-Hume: I'm sorry I'm late, I had to attend the reading of a will. I had to stay till the very end, and I found out I received nothing... broke my arm.

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Filed: Country: China
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prejudice is a subjective self defense mechanism based upon individual and cultural experience.

those who ignore their prejudices are likely on thin ice, statistically speaking.

those who ignore their prejudices when there is significant invalidating evidence in the particular scenario in question are clever.

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